CASSIE KWONG

Growth & Marketing Leader · San Francisco Bay Area

Cassie Kwong

I build 0→1 growth systems, scale acquisition, and connect marketing, product, operations, and AI into measurable business results.

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Selected impact

2,600%web traffic growth
75–88%CPA reduction
$3.6M+monthly media ownership
15.1Mcombined viral views
Growth strategyPerformance marketingAI-enabled operations
CASSIE’S ELEMENT

Growth × creativity × a more intentional life

I build brands, grow ideas,
and create things that make
life a little more intentional
(and fun).

Explore

Cassie Kwong

Strategy · Creative · Impact

Based in San Francisco Bay AreaOpen to opportunities worldwide
Scroll to discover
spawn money, then spray the bears
01 · About

Growth, with range.

Growth and marketing leader with 10+ years scaling consumer, marketplace, and SMB businesses. I build 0→1 growth systems, test quickly, and turn data into measurable results.

2,600%increase in web trafficBeaverton Cabinet & Stone ↗75–88%reduction in CPAPapa Healthcare ↗15.1Mcombined viral video viewsGoPuff ↗
come see what I’ve made ↗
02 · Experience

Where I've built.

Marketing and Operations Director

Beaverton Cabinet & Stone
October 2024 – Present
Beaverton, CA
  • Rebuilt the company website (beavertoncabinets.com) and finetuned SEO, GEO, and AIO, resulting in a 2,600% increase in web traffic.
  • Implemented a multi-channel marketing strategy across Google Ads, Bing Ads, Reddit Ads, Craigslist, OfferUp, Facebook Marketplace, SEO, and local business listings, increasing in-store foot traffic by 300%, tripling MOM revenue.
  • Launched an online cabinet design and layout tool that enables customers to create and visualize their own projects, reducing design bottlenecks, minimizing revisions, and improving overall sales efficiency.
  • Drive market expansion into government and commercial sectors via COBID certification, while growing strategic partnerships through major industry networks (BOMA, NARI, NKBA, KBIS).
  • Designed a custom AI executive advisory system built on an agentic MCP server architecture; integrated sentiment analysis to evaluate real-time market trends and guide strategic decision-making across expansion initiatives.

Senior Growth Marketing Manager

Papa Healthcare
March 2023 – September 2024
Remote, CA
  • Built dashboards that enabled key stakeholders to view acquisition trends and metrics easily, and reported on monthly financial snapshots, analyzing performance against budgets and spending trends to identify optimization opportunities.
  • Reduced CPA by 75-88% (from $120 to $15-$30) across Facebook, Bing, Google, and Appcast channels and improved CPL on Appcast by 75% (from $20 to $5) through strategic testing and optimization.
  • Streamlined reporting across multiple markets and locations by automating budget updates, creating more bandwidth to take on additional responsibilities, and leveraging Google Sheets to become more strategic and data-driven in campaign management.
  • Guided engineers and the SEM team to improve organic rankings on relevant pages by 40%, while handling all creative, copy, analytics, and setup as a one-person acquisition team across new channels and audiences.

User Acquisition Manager

Varo Bank / Varo Money
October 2021 – August 2022
San Francisco, CA
  • Designed multi-channel paid media setup to streamline continuous learning and optimization.
  • Managed three marketing agencies, negotiated contracts, and orchestrated creative strategy and workflow across all teams.
  • Led the creative strategy with the organic team, directed creative requests, and designed a creative tagging process to track performance.
  • Narrowed down to the top-performing campaign setup and audience through strategic campaign structure, budget allocation, and creative/copy experimentation on Facebook, lowering CAC by 60-85% compared to the previous setup.
  • Owned over $3.6M+ per month in ad budgets for Facebook, Snapchat, AppLovin ', Feedmob, and other mobile display platforms.

Growth Marketing Manager

GoPuff / GoBrands, Inc.
January 2020 – April 2021
San Francisco, CA
  • Designed marketing and operations teams' Looker dashboards to track best-selling products, creative performance, and new users WOW across paid social and DSP channels, enabling efficient campaign optimization and performance research.
  • Optimized campaign performance through relentless A/B testing and experimentation on Facebook and TikTok Ads, narrowing down to top-performing campaign elements, creatives, and influencer videos (two videos went viral with 9.3M and 5.8M views).
  • Collaborated with 75+ influencers to explore UGC in paid campaigns and brand-sponsored posts on Facebook and TikTok.
  • Managed partnerships with 10+ publishers, continuously testing new platforms to identify the most effective lead-generation channels.
  • Oversaw $2M+ per month in testing budget across Facebook, Twitter, and TikTok, lowering CPA by 35-50%.
  • Mentored and developed an administrative team member into a marketing support role, providing day-to-day direction across influencer outreach, prospect vetting, and marketing analytics during SF office transition from fully in-person to fully remote.

Growth Marketer

Zūm Services
May 2019 — Nov 2019
  • Managed 30+ publisher partnerships and a $300K monthly testing budget, lowering CPA ~35%. Directed 35+ targeted brand creatives across multiple platforms.
03 · Selected projects

Things I've grown.

A few more corners of my world.

the tools behind the ideas ↓
Founder · Consumer

Mighty Buns Athletics

Built a consumer fitness brand from concept to market across product, supply chain, Shopify, Amazon, acquisition, and influencers; ranked top 5% of Shopify businesses launched that July.

Consulting · Staffing

Goodwrx

Senior Marketing Consultant (Part-Time / Side Consulting)

100% hit rate on event staffing acquisition targets from paid social, search, and job posting platforms; managed ad budgets dynamically; overhauled Goodwrx’s underperforming landing page into an active lead generation asset.

Consulting · Home

Cypress Kitchen & Bath

Built Facebook Ads from zero into the company's largest homeowner lead source through targeting, creative strategy, and optimization.

Consulting · Brand

Smythe & Cross

Rebranded and relaunched a luxury jewelry boutique across platform migration, website redesign, brand identity, ad creative, and product photography.

Consulting · Logistics

Ship Veho

Senior Marketing Consultant (Part-Time / Side Consulting)

Owned and produced the full creative suite while establishing a Meta upload workflow, eliminating production bottlenecks and accelerating campaign ideation to deployment.

Consulting · Growth systems

Stride + Anna's Beauty Spa

Established paid social and search foundations, SEO and landing-page strategy, and repeatable campaign SOPs.

04 · Skills & toolkit

How I work.

Platforms
Meta, Google, Bing, TikTok, Reddit, X, Snapchat, Pinterest, Appcast, AppLovin, TapJoy, Jampp, InMobi, Liftoff, OfferUp, Indeed, Craigslist, Affiliately, HeyInfluencers
Analytics / AI
Looker, Mixpanel, Tableau, Amplifi, Smartly.io, Google Sheets, SEMrush, ChatGPT, Claude, Copy.ai, Brand24
Design / CRM / Web
Figma, Canva, Adobe Illustrator, Mailchimp, HubSpot, Buffer, Later, Sprout Social, Shopify, Squarespace, Wix, Wordpress
Strengths
Growth Strategy, Performance Marketing, Paid Media, Paid Search, Mobile App Acquisition, Experimentation, Data Analytics, Attribution, GTM Strategy, Marketing Automation
Education & leadership

Where it started.

San Jose State University

B.S. Business Administration, Marketing concentration

Gary J. Sbona Marketing Honors Student

  • Women in BusinessCo-founder
  • Women in Leadership League Conference (WILL)Co-founder
  • Alpha Kappa PsiPresident
05 · Contact

Let's make something grow.

Cassie J Kwong

cassie.kwong@gmail.com(408) 420-6980Schedule a conversation ↗LinkedIn
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